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Thoughtful ideas.
Useful insights.
Explore practical ideas across digital strategy, marketing, AI, design and interiors. Useful thinking to help you make better decisions, solve problems and bring your ideas to life.




What 100 Vinted Parcels Taught Me About Data Management and Indexing Techniques
100 Vinted parcels, one toddler and a surprisingly useful lesson in data indexing. Mark uses the chaos to explain linear scans, hash indexes, B-trees, inverted indexes and Bloom filters — and why the right technique depends on how your data is used.
Michelle Fewster
Aug 306 min read


Two Dyslexic Founders, One Clear Approach: How Dyslexia Shapes M&M Digital Services
Being dyslexic has shaped more of M&M Digital Services than people might realise. For both of us, it has meant learning to navigate information, systems and ideas in ways that make sense to our own brains. Over time, those workarounds have become part of how we think about good design: if something is too complicated, too jargon-heavy or too difficult to follow, there is probably a clearer way to do it. Mark: patterns before the problem is obvious Mark’s dyslexia has always s
Michelle Fewster
Aug 143 min read


Good Digital Design Should Make Life Easier: 3 Signs Your Process Needs Rethinking
There is a particular kind of frustration that comes from doing something you know should be simple, only to find yourself opening three systems, copying the same information twice, waiting for an approval and then sending a message to make sure the next person knows it is their turn. It is easy to assume that this is just how the process works. Often, it is not. It is simply how the process has evolved. Businesses grow, teams change and new tools are added to solve immediate
Michelle Fewster
Aug 144 min read


Can Someone Understand Your Homepage in 5 Seconds? Try This Simple Website Test
Your homepage does not need to explain every detail of your business. It does need to make the important things obvious — quickly, clearly and without making visitors work for the answer. Before you change the colours, rewrite every paragraph or add another section, there is a much simpler place to start: the five-second homepage test. The five-second homepage test Open your homepage, look at it for five seconds, then look away. Now answer three questions: Who is it for? What
Michelle Fewster
Aug 133 min read


How We Helped Tenacium Build a Tech Brand That Actually Felt Like Them
Tenacium had the technical expertise, but its digital presence looked too much like the wider corporate IT market. See how M&M refreshed the website, brand identity and LinkedIn approach into one distinctive system.
Michelle Fewster
Aug 105 min read
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